Making Money As A Life Coach With Booklets

tips bookletsAre you a life coach or business consultant looking to make money and market your services in unconventional ways?  Do you like to write, but feel a bit intimidated about the idea of writing and publishing a book?

How about starting with a tips booklet . . .?

Paulette Ensign has been making money with tips booklets for over 20 years, and shared with coach trainer Michael Craig in a recent webinar how to do this in a series of video presentations called “How To Become An Almost-Instant Author.” 

In the webinar, Paulette went over he best ways to create or start your tips booklets, then gives out her “secret sauce” for ways to actually sell or distribute those booklets and make a profit.

The idea is brilliant:  Take something that you know well and that appeals to a large number of people – relationship tips, for example – then write a small (5-6 page) booklet that addresses the biggest problems and offers your unique solutions.  Afterwards, approach groups or companies who may be interested in the idea, and sharing it with their members.

Voila!  You have an instant audience, and can become an “instant best seller!”  One of her students, motivation author Jason Oman, took his best-selling book Conversations With Millionaires, converted it into another book aimed at the sales force of a large company, and walked away with a large check of over six figures when they decided it would be a good idea to give all their salespeople a copy!

Of course, there’s more to it than that, so it would be a good idea to check out Paulette’s unique approach.  One small problem:  Her webinar interview is no longer available, but you can sign for the early bird list and get on her next class to be held sometime in early 2015.

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Social Media Promotions For Life Coaches

The Power of Social Media

social media promotionsDo you use Social Media for your coaching announcements, promotions or event launches?  If not, you may be missing out on one of the best marketing strategies for life coaches.

These days, social media can be done on the run.  With the advent of smart phones and tablets, the word “instant” has taken on a new meaning . . . text, pictures, images, and even videos can be shared with your social community in a matter of a few minutes or seconds.

As a life coach, you can benefit hugely from the use of social media in your marketing plan when done correctly.  the main thing to remember is that your social friends will shy away from sales pitches.  While your profile can list your website and other sales-y type stuff, be sure to only share interesting quotes, articles, images and videos with them when on social media.

According to “heart-centered business owner” Holly Worton, a contributor at www.CoachingBlueprint.com, there are essentially 9 ways to use Social Media if you want to have an effective launch or promotion.  Here are her nine points, paraphrased for this article:

  1. Create a hashtag. Come up with something brief and unique, and make sure that no one else is using it. Run a Twitter search and check with Hashtags.org as well. This will make it easier for people to see and spread your tweet or post.
  2. Run a teaser. As soon as you know exactly what you’ll be marketing, put the word online. Tweet and post on Facebook about how you feel about what’s coming up, and get some other folks to comment on it as well.  Post on other social networks and share “insider secrets” as things progress. Build some buzz.
  3. Create an email list. Create a special email list and an opt-in or squeeze page on your website for those who want to sign up to be the first to hear when your new product or event finally happens.  Share this link on all of your social media sites, and ask friends and associates to do the same. This is a great way to measure interest ahead of time and personally reach out to people once your event or product goes live.
  4. Plan your content. Coordinate all blog posts, podcasts, videos, etc. ahead of time to make sure you are putting out related content to cover your product launch or event, and that it is timed to end at the same time.   Brainstorm with others for ideas for topics, and make note of them so you can create a calendar to mark publish dates pertaining to your launch.
  5. Leverage your community. If you know how to do it, create an affiliate program or make arrangements with joint venture partners to help you with the product or event launch.  if you don’t have a clue, simply ask for help in spreading the word. Be sure to reach out to your community and other friends in business and ask for help. If you’ve been helpful to them in the past, they will more than likely be delighted to spread the word.  If not, start planting those seeds now.
  6. Run a contest.  Contests encourage your affiliates to promote your launch, and you can run one that offers a prize related to your product or event launch. People love free stuff, and contests can be a very effective way of spreading the word.
  7. Promote offline actions. Use each of your social media channels to echo and amplify your offline promotions, such as speaking at events, networking groups, media interviews, and other media coverage such as articles, TV, or radio spots on you or your product or event.
  8. Advertise. The right kind of advertising can be very effective for driving traffic to your sales page and getting you more sales. If you are doing webinars or other events to promote your launch, be sure to invest in Facebook advertising (ads created in the Ad Manager or Power Editor, not boosted posts) to encourage signups.
  9. Celebrate folks who sign up.  Welcome new people when they sign up, create urgency by announcing the number of available spots left in your program, and share positive messages others post about your launch.

Be Prepared

Once you’ve got your social media plan for your launch, you’ll need to create a number of shareable tweets (with your launch hashtag), email and blog copy for people to paste and use, and Facebook/Google+ posts. Put together any images to promote your launch, and package this all up so that you can share it with your affiliates or joint venture partners.

You’ll also need testimonials about you, your event or product, that talk about the results your clients or customers have gotten over the past year or so.  If this is a brand new product or service, you won’t have testimonials specific to this offering, but you may be able to us “beta testers” who will be glad to do a test run for free or greatly reduced price.

Once you’ve got your plan together and all of your tweets and posts ready, set an auto-response or automatic release date that corresponds to a set  time before your launch or event. You don’t want to be stressed about your social media marketing, so be sure to plan all this ahead of time.  If you have an assistant, such as a VA, have him or her schedule all of these posts for you, so that once things start to pop you  won’t have to think much about it.  You simply have to talk with people or respond to inquiries as they come in.

Prepare For the Next Event or Launch

Stay alert throughout your launch or event to make sure you catch all the details of what is happening, shortly after it happens.  Keep a notepad or smart phone handy to jot down notes to yourself about what’s working and what isn’t.  After the dust clears, sit down with your helpers, associates and staff and talk over what just transpired.  Celebrate your wins and be brutally honest about what did NOT work as well.  this way, you will be more prepared next time, and each time it gets easier and easier.

Keep Promoting

Social Media is one of the best ways to promote your coaching practice, and there’s no reason why you shouldn’t be able to plan events and product launches on a regular basis.  Just make sure you give great value to your prospective clients, and above all, let as many people as you can know what’s happening before it happens!

The results will speak for themselves.

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Welcome to RoySuryoWatch.org

While we used to follow the exploits of Roy Suryo, the cabinet member in Indonesia, we are currently under new management and decided to take the topic into an entirely different area:  Life Coaching and marketing your life coaching business.

I hope you enjoy the blog,  and Roy, if you are reading this, just know we still bloody-well love ya!

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