Christian Mickelsen is one of the best marketing coaches out there today. His Free Sessions That Sell training has attracted thousands of coaches looking for that competitive edge in their profession, and he has – for the most part – delivered.
The training is a bit pricey, however, costing about three thousand dollars US. But for life coaches who want to learn how to leverage their time and expertise for the promise of greater incomes, his methods can be a godsend.
Here’s the thing: there is NO ‘silver bullet’ when it comes to making money as a life coach. Life Coach training won’t be much good, since the vast majority of coaching schools out there offer training on coaching techniques, communication skills , and some basic marketing skills that every coach is using, and therefore tend to get mediocre results.
The bottom line on coaching success is that you have to do 7 things:
- Narrow your focus or niche
- Find coaching prospects who resonate with this focus or niche
- Communicate this focus to your prospects
- Motivate them to see you the first time (the free session offer)
- Go over and create a workable program with them that outlines steps to their goal
- Offer to help them accomplish that goal, and
- Sign them up for your coaching program.
That’s really what any successful coach marketing program boils down to. It sounds simple – and it is – but the devil lies in the details. WHAT you say, WHEN you say it, HOW you come across, and WHY they decide to sign up with you are all the specific details that you need to know . . . and these details vary from individual to individual. What works for Sam may not work for Margaret!
Yes, you can figure this out on your own, and I highly suggest you start this way. Once you’ve discovered that clients are not lining up outside your door, however, you quickly come to realize you need help with your life coach marketing. And, depending on how serious you are to be a successful coach, you will make your career decision accordingly.
That’s when truly serious coaches have to commit to getting coaching themselves. If you are among the truly committed, Christian Mickelsen offers his expertise – but at a price.